The early years of a child's life are critical. It is during this time that rapid brain development occurs, as neural connections (synapses) form through baby stimulation and play-based activities. Without access to these essential early learning opportunities, many children are left behind before they even begin formal schooling, says Cotlands.

It is for this reason that Cotlands says it has hosted its inaugural Run to Play event during Human Rights Month, in partnership with the Johannesburg Zoo. The event is also marked as a special milestone for the zoo, as they celebrated 122 years of wildlife and conservation in March.

The Run to Play event received 731 entries from runners and walkers who pledged their support and helped raise awareness for children's right to play. Runners and walkers from across Johannesburg united in a shared purpose — to take steps for play and help give vulnerable children a brighter future, adds Cotlands.

Corporate teams from companies including Balwin Properties, Bastion Steppers, Digby Wells Environmental, Evermarc and Front Runner aimed to show their support by demonstrating the power of collective action.

On race day, participants arrived in high spirits. Aiming to bring energy, enthusiasm and a strong sense of purpose. Cotlands extends its gratitude to the running and walking communities for their dedication and support in advocating for children's rights.

"Play is not a luxury - it is a fundamental right and a critical part of early childhood development. Through initiatives like Run to Play, we are raising awareness and mobilising support to ensure that more children have access to quality early learning opportunities. Our goal is to expand our Early Childhood Care and Education (ECCE) hubs across the country, bringing essential services closer to the communities that need them most," says Dr Monica Stach, Chief Executive Officer for Cotlands.

According to Cotlands, innovative ECCE hub model serves as a centre that offers:

  • early learning support for children from birth to three years
  • guidance for parents on stimulation, nutrition and development
  • access to sensory play activities and age-appropriate toys
  • toy Library services for under-resourced communities, and
  • training for ECD practitioners to strengthen and hone skills to deliver improved quality of early learning.

These hubs are designed with the aim to ensure that babies and toddlers receive the right start in life, supporting optimal brain development and preparing them for success in formal schooling. The Run to Play event has helped Cotlands raise funds for educational toys and early learning resources for its ECCE hubs.

Cotlands invites corporates and partners to join this mission. To support the expansion of ECCE hubs to help protect every child's right to play and learn. By supporting the cause, Cotlands aims to ensure that every child in South Africa can learn, grow and thrive through the power of play.

For more information, visit www.cotlands.org. You can also follow Cotlands on Facebook, LinkedIn, X, or Instagram.

*Image courtesy of contributor