Rainmaker Media, powered by the Shoprite Group, brings shopper data expertise to the digital marketing space. Its performance-led, data-driven approach aligns seamlessly with the Bookmarks' mission to recognise work that delivers measurable impact, says the IAB.

"The synergy between Rainmaker Media and the Bookmark Awards lies in our shared vision to reward work that not only looks good, but also performs exceptionally well," says Tanja de Korte, Managing Director of Rainmaker Media. "We're proud to support a platform that not only celebrates innovation and excellence but also elevates the standards of performance-driven marketing. I look forward to seeing how this year's entrants harness data creatively to redefine what's possible in the digital space."

This year the awards will also be supported by Media24, DStv Media Sales, Google, Vodamedia, Everlytic, Tractor Outdoor and Polygon, Eskimi, The South African Breweries (SAB) and Burson. Industry recognition of this calibre is only possible through strategic investment, collaboration, and a shared-value approach. These sponsors understand that meaningful progress in digital marketing is fuelled by strong cross-sector collaboration and a collective commitment to advancing the industry, adds the bureau.

Now in its 17th year, the Bookmarks will continue to set the benchmark for excellence in South Africa's digital marketing, publishing and advertising sectors. With a renewed focus on measurable impact, innovation at scale and work that breaks convention, this year's show promises to be one of the most competitive to date, says the bureau.

With judging now officially underway, the 2025 IAB Bookmark Awards is entering its most exciting phase, where the country's top digital work is being evaluated by a panel of industry leaders, led by Elizabeth Mokwena as the Jury President, concludes the bureau.

For more information, visit www.iabsa.net. You can also follow the Interactive Advertising Bureau on Facebook or on X.

*Image courtesy of contributor