Taking place from Wednesday, 28 to Friday, 30 October at the Cape Town International Convention Centre (CTICC2), FAME Week Africa is where Africa's creative industries come together to forge partnerships, discover new opportunities and tackle the trends transforming entertainment across the continent and beyond, says the event.
From artificial intelligence and content monetisation to international co-productions, intellectual property, audience growth, creator-led businesses, micro dramas and the future of music, this year's programme has been carefully curated to deliver practical insights, meaningful conversations and real business opportunities.
"The creative economy is evolving at an extraordinary pace, and the opportunities for African creators have never been greater. This year's programme has been curated to ensure delegates don't just hear about the future — they meet the people creating it. Whether you're looking for your next co-production partner, commissioner, investor, client or collaborator, FAME Week Africa is where those relationships begin. If you're serious about growing your business, expanding your network and understanding where the industry is heading, this is the place to be," says Martin Hiller, Portfolio Director of FAME Week Africa.
Hear From the Leaders Driving Africa's Creative Economy
Opening this year's FAME Week Africa is internationally acclaimed media personality, entrepreneur and fashion trailblazer Kim Jayde, setting the tone for three days of innovation and collaboration, says the event.
Jayde will also host one of the conference's most anticipated sessions, From Followers to Film: Growing Your Career in Media and Production, exploring how creators are transforming digital influence into sustainable careers across the entertainment industry. "I have been very intentional in curating this panel on the main, bringing together industry professionals who each offer unique perspectives and collectively decades of experience. The creator economy is reshaping film, television, marketing and experiential industries," says Jayde.
Across the three days, delegates will hear from some of Africa's respected creatives, executives and innovators, including Flavia Motsisi, Melissa Nayimuli, Mandla N, Thabo Rametsi, Aubrey-Simone Williams, Bohang Moeko, Sahar Baghery, Kiki Finley, Sivuyile 'Siv' Ngesi, Lorcia Cooper and Zukisani Karabo Mabece, alongside hundreds of producers, broadcasters, commissioners, distributors, investors and creators shaping the future of the global entertainment industry, adds the event.
As the Host City, the City of Cape Town is welcoming delegates from across Africa and around the world, reinforcing the city's position as a leading destination for business events, film production and the creative industries. From world-class infrastructure and breathtaking scenery to a thriving creative ecosystem, Cape Town provides the ideal backdrop for collaboration, investment and innovation.
"Cape Town is proud to once again host FAME Week Africa, welcoming the visionaries, storytellers, innovators and industry leaders who are shaping the future of Africa's creative economy. From globally recognised speakers and award-winning creatives to emerging talent and international decision-makers, the event transforms the Mother City into a hub of creativity, collaboration and opportunity. We look forward to welcoming the people whose ideas, partnerships and ambition will define the next chapter of African entertainment," says Alderman JP Smith, Mayoral Committee Member for Safety and Security at the City of Cape Town.
The Conversations Defining the Future
This year's programme explores the biggest opportunities and challenges facing the industry through keynote discussions, case studies, fireside chats and masterclasses.
According to the event, highlights include:
- AI in Film & Content: Tool, Threat, or Competitive Advantage?
- From Followers to Film: Growing Your Career in Media and Production
- Vertical Storytelling 101
- What Works for Kids? Storytelling, Screens & the Future of Youth Content in Africa & MENA
- IP That Travels: Creating Stories for Global Audiences
- The Future of African Content Distribution
- Creator Economy: Building Sustainable Creative Businesses
- Audience Growth, Monetisation and Digital Storytelling
- Music Publishing, Rights Management and AI
- Death of Traditional Distribution
Designed to move beyond theory, every session aims to provide delegates with practical insights, actionable strategies and valuable connections that can translate directly into new business opportunities.
New for 2026: Music Week
FAME Week Africa continues to expand with the launch of Music Week, running from Wednesday, 28 to Thursday, 31 October and bringing together three major music industry events under one delegate ticket.
According to the event, delegates will gain access to:
- Muziki Africa, headlined by SAMPRA, exploring AI, rights management, publishing, live events and artist development.
- The inaugural Pretty Loud Summit, celebrating and empowering women across the music industry.
- Music Exchange (MEX26), South African entertainment economy conference.
Together, these events create opportunities for artists, managers, labels, publishers, producers and entrepreneurs to connect, collaborate and grow.
Global Participants, African Opportunity
Adding an international dimension to this year's event, France joins FAME Week Africa as the official Destination Country, creating exciting new opportunities for co-production, investment, cultural exchange and business partnerships between Africa and Europe, says the event.
"France is honoured to join FAME Week Africa as the 2026 Destination Focus Country, reinforcing our commitment to building lasting partnerships with Africa's creative industries. We see immense potential for collaboration through co-production, investment, innovation and cultural exchange, creating new opportunities for professionals on both continents and strengthening the ties that connect our creative ecosystems," concludes Mr Benjamin Cabouat, Deputy Head of Mission, Chargé d’Affaires a.i. of the Embassy of France in South Africa, Lesotho and Malawi.
For more information, visit www.fameweekafrica.com. You can also follow FAME Week Africa on Facebook, LinkedIn, X, Instagram, or on TikTok.
*Image courtesy of contributor