The Cape Town-based agency, which has worked in South African technology PR for 23 years, will run Cloudera's media relations and thought leadership programme, with an initial focus on hybrid data management and enterprise AI adoption among South African IT leaders.

In the wake of Cloudera's recent launch of Cloudera Anywhere Cloud™ — a platform aimed at enabling organisations to scale AI applications across multi-cloud and on-premises environments with full data governance — the tech PR agency says it will focus on communicating these capabilities to the local market.

"This pitch came down to who understood the technical substance behind hybrid data and enterprise AI, not who could talk around it," says Ronelle Bester, founder of Red Ribbon Communications. "South African IT leaders have had enough of the generic versions, and what we're building for Cloudera is the specific, deeper story — and that starts with getting the language right for people who already know the category. The hype-phase needs Cloudera's 'AI realist'-insights, and we're the ones who can give that unique voice the platform it deserves."

"We needed a partner in South Africa who understood the detail of data and cloud architecture over and above just the terminology," says Sara Lewis, Director of Communications, EMEA at Cloudera. "As we help organisations build, deploy and scale production-grade AI applications seamlessly across multi-cloud and on-premises environments with Cloudera Anywhere, we required a team that could articulate that technical substance."

"Red Ribbon's deep understanding of this space, combined with their local media relationships, made them the clear differentiator in our pitch," adds Lewis.

"South African organisations are accelerating their data and AI strategies, and how we communicate needs to keep pace," concludes Warren Olivier, Regional Vice President Africa at Cloudera. "Red Ribbon brings the local market depth we require to reach enterprise leaders directly, in language that matches where their thinking already is."

For more information, visit www.redribboncommunications.co.za. You can also follow Red Ribbon Communications on LinkedIn. 

*Image courtesy of contributor