By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

LinkedIn isn't just for CEOs and CVs — it's a space where creativity meets credibility. LinkedIn is now an incredibly useful and powerful platform for creatives as well. In this infographic, Saads Abrahams from media update is sharing six LinkedIn tips for creatives.

Curious how legacy brands stay relevant in a rapidly changing market? media update's Venelize de Lange spoke with Vaughan Croeser, Vice President of Marketing at South African Breweries (SAB), to unpack what it takes to lead marketing at one of the country's most iconic companies. 

The youth are the future of South Africa, so why not give them a space in the media? A brand new 5FM podcast is doing just that! Which is why Saads Abrahams from media update spoke to the host, Jodell Tantij, who is handing the mic to the future with Kidversations. 

From Snow White to It Ends With Us, it is clear that there really is such a thing as bad PR. media update's Venelize de Lange investigates what separates successful PR strategies from those that end in disaster.

Have you been in the social media game for years with no success? If you are looking to become the next hot topic, then it is time to take your cues from Pedro Pascal. media update's Venelize de Lange unpacks what his recent virality reveals about how content spreads in 2025.

It's Youth Month, and what better way to celebrate than to think of the next generation — Gen Alpha. Saads Abrahams from media update is sharing seven tips on how to market to Gen Alpha.

What is the future of radio? And are podcasts the answer? media update's Venelize de Lange decided to find out with the help of an expert in the field: Masi Mdingane.