By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

As part of its 'Limitless Cape Town' movement, Cape Town Tourism has hosted a full sensory 'Dinner in the Dark' experience, held at the One&Only Cape Town in partnership with the City of Cape Town, Nederburg Wines and the Cape Town Society for the Blind.

Kerushan Govender, the South African-born CEO of growth strategy firm Blacfox, has been elected President of the American Marketing Association's (AMA) New York chapter. Govender believes that marketing should be more; it should help people unlock financial independence, dignity and creative power through honest trade.

Brave Group has announced that its AI-powered marketing platform, FORGE by Brave, will be the official sponsor of two categories at the 2025 New Generation Awards. The company will sponsor Best Use of Technical Innovation by an Agency and Best Use of AI in a Corporate Marketing Campaign.

The Interactive Advertising Bureau (IAB) South Africa has announced Rainmaker Media as the Headline Sponsor of the 2025 Bookmark Awards, taking place on Thursday, 14 August, at The Galleria in Johannesburg.

Digify Africa has hosted the Meta Youth Summit at The Empire Venue in Parktown, Johannesburg, on Saturday, 28 June. The event had young digital innovators, technology leaders, content creators and aspiring creatives exploring the future of technology and how to use artificial intelligence (AI) to venture into digital entrepreneurship.

The World Out of Home Organization (WOO) has announced that it is setting up a network of women throughout WOO to promote connections, share best practices, provide support and inspire women throughout the Out-of-Home (OOH) industry.

Klipdrift has announced a renewed and expanded sponsorship deal with the South African Rugby Union (SARU). Under a new four-year agreement, the South African brand becomes the official brandy sponsor of the Springboks, Springbok Women and national Sevens teams.

Today’s consumers don't just buy products. They seek to deeply understand their options and advantages before making decisions. That's why Education-Led Growth (ELG) is fast becoming one of the most effective, scalable and ethical strategies for building sustainable business success, says Michael Gullan, CEO of G&G Advocacy.

An outsourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small, say Cheryl Ingram, CEO of TDMC (The Digital Media Collective), and Caleb Shepard, TDMC Media Director.