Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

South African Tourism (SA Tourism), the official tourism marketing arm of the South African government, has appointed Accenture Song as its Public Relations agency of record following a competitive tender process. This three-year partnership will harness Accenture Song's expertise in communications, innovation and technology to enhance SA Tourism's global brand reputation.

WPP and Vercel have announced an expansion of their global strategic partnership to bring Vercel's AI technologies — v0 and AI SDK — to WPP teams and clients. The partnership will bring vibe coding — a style of programming that uses natural language prompts to assist with the coding process — to WPP teams worldwide.

Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

In any boardroom, agency, or war room, leadership is the lever that moves the team. In advertising, where deadlines are brutal and the spotlight is always on, the difference between a manager and a true leader shows up fast. You can't fake it. You either bring the spark or you don’t, says Raymond Langa, Group Chief Executive of Leagas Delaney South Africa. 

As the global food and beverage sector responds to shifting consumer preferences, evolving regulations and persistent supply chain complexities, the second half of 2025 is set to be a pivotal moment for innovation and strategic focus, says Tersia Joubert, Lead Research and Development Technologist at B-well Foods. 

APO Group, the pan-African communications consultancy and press release distribution service, has introduced WhatsApp into its distribution ecosystem. By leveraging Africa's most widely used messaging app, APO Group aims to enhance the speed, reach and accessibility of reliable news. 

The One Club for Creativity, a nonprofit organisation whose mission is to support the global creative community, has named a pair of creative leaders to its International Board of Directors.

In today's digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic way. In a world where authenticity now trumps algorithms, the right influencer can elevate your brand with a single post, says Nicole Glover, Executive Creative Director of Digital at Penquin.

The Salvation Army has launched a new campaign that showcases how fast fashion often relies on child labour. The campaign, titled '#BehindTheLabel,' exposes the industry behind the glossy image.